Posted April 22, 2022

Full-Time | Salary

Responsibilities include, but are not limited to:

• Develop, implement, and manage Alvin Ailey’s social media strategy
• Manage and oversee creation and dissemination of social media content
• Collaborate with copywriters and designers to produce informative, impactful content that successfully conveys institutional messaging
• Supervise two part-time staffers
• Collaborate with Marketing, PR, and Development teams to implement External Affairs messaging strategy
• Stay up to date with latest social media best practices and technologies
• Define KPIs
• Measure campaigns success
• Employ social media marketing tools such as Hootsuite and Sprout Social
• Monitor SEO and user engagement and suggest content optimization
• Develop a strong network of industry professionals and influencers to maximize content impact and reach

Skills/Qualifications:

• Bachelor's degree in Journalism, Marketing, Communications, English, or related field
• Minimum five years of social media marketing experience managing multiple platforms within a complex, fast-paced work environment
• One to two years of experience working with social media management and reporting tools such as Sprinklr, Social Studio, Sprout, or similar
• Experience developing and implementing multi-channel social media strategy
• Five years of experience utilizing Facebook, Instagram, and YouTube
• Ability to guide creative teams in shaping content for optimal reach and engagement
• Excellent writing and communication skills; excellent interpersonal skills
• Ability to occasionally work flexible hours to cover weeknight and weekend duties
• Fluency with social analytics, social advertising (e.g., Facebook ads) and SEO
• Interest in design
• Ability to be self-motivated and to work independently

To apply for this position, click on the apply link below and upload one file (accepted formats include .doc, .docx, .txt, or .pdf) that contains the following items:

• Resume
• Cover letter detailing your interest in this position
• Writing sample or social media portfolio
• Contact information for three professional references

Applications will not be considered without these items. No phone calls, please.